About the Girl

Cutting the ribbon At Forty One

Founded by breast cancer survivor, Amy Bath, About the Girl is an online shop specializing in lingerie and swimwear for ladies post breast cancer.

“After breast cancer, a lumpectomy and mastectomy, I was disappointed with the mastectomy bras available” said Amy. “I could not find anything I felt attractive wearing. I wanted pretty, sexy, quality non-wired mastectomy lingerie that was well designed and comfortable.” And so About the Girl was born.

The business has grown from strength to strength over the last two years, so much so, that last month, a showroom At Forty One was opened in Sussex, England. The opening ceremony was performed by Breast Cancer Care’s director, Diana Jupp, who spoke about the importance of retailers such as At Forty One, for raising women’s self esteem.

Amy’s mission is to provide a haven for women who had been through a similar experience to herself. 

It was very important for me to feel confident and attractive after my surgery and I was determined to be able to dress as I always had – in pretty and delicate French underwear. I soon realised that there is very little choice on the market and became resolute to fill that gap with lingerie that makes women who have had cancer feel like the beautiful and courageous women they are.

Although UK-based, About The Girl ship world-wide and to celebrate the opening of their new store, they are offering Journeying Beyond Breast Cancer readers  10% off all swimwear until 15th June 2011. The discount code  is OM080611EJM.