Kylie Minogue fronts breast cancer campaign
I recently wrote about the launch of the Fashion Targets Breast Cancer campaign in Ireland and I am happy to report it has been a terrific success. The FTBC campaign is now underway in the UK and it will be fronted by Kylie Minogue, who was diagnosed with breast cancer in 2005 .
“It means so much to me to be part of this year’s campaign for Fashion Targets Breast Cancer. I wholeheartedly support their efforts to raise funds for the vital work undertaken by Breakthrough Breast Cancer,” she said.
Fashion Targets Breast Cancer (FTBC) UK is a fundraising campaign from the Breakthrough Breast Cancer charity and has raised more than £10.5 million since its UK launch in 1996.
This year FTBC is working with retailers including Marks and Spencer, River Island, Warehouse, Topshop, Coast, Laura Ashley, my-wardrobe.com, Whistles, Superdry and Melissa Odabash, which have each chosen items to be sold for the cause from today.
Unrelated to the subject of your post: I don’t know if you have seen this article in the NY Times, on language and cancer, here: http://well.blogs.nytimes.com/2010/03/15/with-cancer-lets-face-it-words-are-inadequate/?ref=science . Apologies if you have already covered it…
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Marie, it is very encouraging to see Kellie and what she is doing to help with Fashion and Breast Cancer. Thanks so much for keeping us in the US aware of all of the neat things going on in Ireland!
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I suppose we’ve all been waiting to see what she will do with regards to a BC campaign..little disappointed it is so predicatable, but maybe I’m being too hard on her..what does anyone else think?
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Hi Cathy, just noticed your comment above..yes, I have dealt with this topic before and it is one I feel very strongly about. Thanks for highlighting it again..I think I may return to it at a later date.
https://beyondbreastcancer.wordpress.com/2009/04/08/the-language-of-cancer/
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