Fashion Targets Breast Cancer 2010

The Fashion Targets Breast Cancer campaign 2010 is now underway. This year, Brown Thomas has teamed up with celebrated New York Designer Tory Burch to create a ‘global exclusive’ for the 6^th annual Fashion Targets Breast Cancer Ireland Campaign.

The limited edition leopard print canvas tote will retail for €45 and all proceeds raised will go to Action Breast Cancer (a programme of the Irish Cancer Society) and Europa Donna Ireland (raising awareness of breast cancer issues in Ireland).  The tote is due to be launched exclusively at Brown Thomas and BT2 stores on Friday March 19^th when the designer will visit the Brown Thomas Dublin store.

A stylish and sophisticated designer, Tory Burch has a legion of celebrity followers including Cameron Diaz, Beyoncé, Jennifer Lopez, Anne Hathaway, Reese Witherspoon, Uma Thurman, Hilary Swank, Isla Fisher, Rachel Weisz and Katherine Heigl, to name but a few. When Tory appeared on Oprah in 2005 as the “Next Big Thing in Fashion” her website received 8million hits the following day, catapulting her into the fashion elite. Ultra chic Gossip Girls Leighton Meester and Blake Lively wear many of Tory’s designs on the hit US show and indeed Tory starred as herself in Gossip Girl 2009. 

Now in its sixth year, the Fashion Targets Breast Cancer campaign has gone from strength to strength in Ireland, having raised half a million Euro through the sale of the bull’s eye target t-shirts and over the last two years, the hugely successful tote bags designed by Diane von Furstenberg, Orla Kiely and Paul Smith.  For the 2010 campaign Brown Thomas approached celebrated designer Tory Burch to design a bag which would appeal to women of all ages.  The resulting limited edition tote bag reflects this season’s hottest trend – leopard print – and Tory Burch’s signature design style, whilst cleverly incorporating the distinctive FTBC bull’s eye target logo.