Calling all fashion designers
Fashion Targets Breast Cancer (FTBC) began as the fashion industry’s response to breast cancer – a widely recognized effort that raises public awareness and funds to support breast cancer research, education and patient care. Inspired by Ralph Lauren in memory of his late friend Nina Hyde, The Washington Post columnist who died of breast cancer, the campaign centres around the sale of Target apparel reminding women to “target” their breast health. The target has been worn by such fashion icons as Kate Moss, Cindy Crawford, Linda Evangelista, Naomi Campbell, Claudia Schiffer and Helena Christensen.
As the Irish FTBC campaign gets underway, Rethink Breast Cancer, a Canadian breast cancer charity, is challenging designers and aspiring designers across Canada to design/create a unique target inspired t-shirt that represents their take on the issue of breast cancer or how the cause has affected them. Participants are also asked to creatively incorporate the signature ‘target’ logo into their design. The sky’s the limit in terms of creativity.
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