Marc Jacobs says “Fight Like a Girl”…to beat breast cancer

April 12, 2011 by Editor

Get your exclusive limited edition Marc Jacobs tote

It’s time for the annual Fashion Targets Breast Cancer Campaign and this year luxury department store Brown Thomas has teamed up with celebrated fashion designer Marc Jacobs to create a global exclusive – a limited edition tote, featuring his signature character, Miss Marc, wearing a “Fight Like a Girl” tank and red boxing gloves.

Now in its seventh year, the Fashion Targets Breast Cancer™ campaign has gone from strength to strength in Ireland, having raised just over €570,000, initially through the sale of the bull’s eye target t-shirts and over the last three years, the hugely successful tote bags designed by Diane von Furstenberg, Orla Kiely, Paul Smith and Tory Burch.

The Fashion Targets Breast Cancer Marc by Marc Jacobs tote bag will be sold for €35 in Brown Thomas Dublin, Cork, Limerick and Galway and BT2 Grafton Street, Dundrum and Blanchardstown Shopping Center from Fashion Targets Friday, May 6th 2011. All proceeds raised will go to Action Breast Cancer and Europa Donna Ireland.

Category : Breaast Cancer in Ireland, Breast cancer awareness, Fundraising

Tags : breast cancer funrasing, Brown Thomas, Diane von Furstenberg, Fashion Targets Breast Cancer, Fight Like a Girl, Marc Jacobs, Orla Kiely, Paul Smith, Tory Burch

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15 thoughts on “Marc Jacobs says “Fight Like a Girl”…to beat breast cancer”

Alison Corrigan on April 12, 2011 at 5:19 pm said:

I am a big supporter of FTBC and I love the past few years campaign with the bags – I still adore my Tory Burch from last year.

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Emma on April 12, 2011 at 5:20 pm said:

Mmmh..not so sure about this one…I don’t like the connations of fighting and all those hearts are a bit icky…IMO.

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Maria on April 12, 2011 at 5:20 pm said:

I love it!

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Shauna on April 12, 2011 at 5:21 pm said:

Sadly I am with Emma on this one..I am not a fan of the image either

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Angie on April 12, 2011 at 5:22 pm said:

I like its quirkiness..

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Gill on April 12, 2011 at 5:23 pm said:

I hate to say it.. but it’s not in the same league as the Tory Burch bag from last year’s campaign..not sure if I will be purchasing it this year.

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Suzie on April 12, 2011 at 5:24 pm said:

I am disappointed to see so many negative comments..I for one love the FTBC campagin and will be proud to purchase this bag in support of those fighting breast cancer.

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Catherine on April 12, 2011 at 5:25 pm said:

Good luck with the campaign and to those criticizing the bag..it’s all in a great cause and that’s the main thing

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Mary on April 12, 2011 at 5:26 pm said:

As a breast cancer patient, I would be proud to carry this bag with me to my appointments at the hospital – it looks very practical and roomy and I for one love the message. Fighting like a Girl!

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nancyspoint on April 12, 2011 at 9:36 pm said:

Marie,
Probably not for me, but to each their own.

Also, I just have to ask, does some of the money raised go to research?? If so, I hope they sell tons of bags!

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Adela on April 13, 2011 at 8:50 am said:

I have always supported FTBC, but will not be buying this bag as I really find it quite exclusionist (if that’s even a word) – we don’t all like the battle/fighting connotaions and ahem..we aren’t all girls. Other FTBC campaigns were more generally focussed, and they worked better, I felt.

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