Do you feel lucky?
So I wonder what marketing genius thought this campaign was a good idea?!
13 thoughts on “Do you feel lucky?”
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Oh dear, oh dear, oh dear…….
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Oh for heaven’s sake. The campaign is not saying we are lucky to have breast cancer! All they are trying to do is promote women helping other women which is what all of you do with your breast cancer blogs and Facebook pages. Yes, I have breast cancer and I hate the pinkification that goes on especially in October. That is not what this campaign is about. Please stop trying to destroy those who do support us and our needs. Go ahead and go after the dogs with balloon filled bras or the football players in pink but show some discernment with other events.
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I never felt lucky I had cancer. Quite a few family members of mine have gotten cancer too and none of us felt lucky. We felt unlucky. Couldn’t they call the campaign “unlucky”? That seems more appropriate.
It upsets me that people with “power” of any kind have no idea how to use it.
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Good grief.
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Oh dear…although they may have wanted to send a positive message , this is NOT! I would encourage them to notice the reactions so they can understand why this is offensive. I suggest they create a new idea with a positive message, ask opinions of people who might purchase them, and design a slogan that resonates with people likely to help their cause.
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Nice to know ours isn’t the only country with a “Stupid-Cloud” hanging over it.
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It’s all marketing ($$$) that preys on people’s desperation and the need to medicate ourselves with platitudes. As a friend’s sister said to her surgeon when he told her she was lucky because they caught her cancer early: “If I were lucky, I wouldn’t have gotten cancer.”
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I’m so curious about the “miss you already” hashtag in that post. Does it refer to the breasts we lose via surgery? The sense of security after cancer rocks our world? The money we spend on co-pays, even if we have good health insurance? The mental clarity that seems to elude us post-cancer? The positive body image after our bodies are scarred and ravaged by radiation burns and surgeries? The friendships and romantic relationships that don’t survive the stress of cancer? The good night’s sleep we used to get before we knew just how much we had to worry about? Pick one. Any one.
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I looked up the #missyoualready hashtag, it is a movie with a character dealing with breast cancer..
I am sure there is a really good reason for choosing the word lucky to be on the top, but it would have been nice for them to ‘explain’ what that was. At least the ‘proceeds’ (however much of each top that is) is going to a research organisation.
yes, it is almost October……. Here’s hoping pinktober is used for good and not evil this year (I live in hope) – best advice I can offer.. choose wisely before buying ‘pink’, know how much is being donated and where it is going.. if you cannot identify that, step away from the counter… and perhaps make a direct donation to your favourite charity xoxox
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whoops, I pressed the wrong reply button.. sorry pinkunderbelly.. it was not a direct reply to your post (only the # bit was a reference to yours) 🙂
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and here is their reason….. i get it…. but …. mmmmmm
Why ‘lucky’?
Lucky began as an observation about what it is to be woman and in particular the friendships and networks that sustain us. These are, we think, unique to our sex and we thought they were something that should be celebrated.
So we decided to start a campaign to make a really positive statement about our shared femininity. Something by women for women. Something to say how proud we are of being women and how much we appreciate the other women in our lives.
And ‘lucky’ seemed to sum up what we felt about it. Something that’s positive but that we never take for granted…
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and how much..
What is it?
Every season we’re planning to design and sell a ‘lucky’ product and donate the proceeds to a different charity or cause. For this first season we have chosen breast cancer, something that resonates only too powerfully with all women…
So we’ve designed and made 1,000 gorgeous grey ‘lucky’ sweatshirts, which we’re selling for £45 and the proceeds from which (£37.50 after VAT) we’re donating to Breast Cancer Now. The sweatshirts will be on sale from the beginning of October to coincide with National Breast Cancer Awareness Month and, with your help, we’re hoping to raise almost £40,000 for our charity!
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I surely don’t feel lucky. My breast cancer has spread to my brain after a few short years of stage IV living. How about addressing the unique needs of metastatic patients. Walk in our shoes for a few days or years and learn how we cope. xxx
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